Holiday and Social Media Spirit in Email Marketing
The holiday season is fast approaching. For retailers — both online and brick-and-mortar — the goal is to receive the gift of increased sales and profits instead of a lump of coal. None of you want to experience a "Bah Humbug" holiday sales season this year. At the very least, sales and promotions should be penciled in your calendar and a seasonal email marketing template should already be in the works.
So, what’s a business have to do to score high sales this season, particularly under today’s belt-tightening conditions? Email offers a practical, cost-effective and results-driven solution. It’s all part of the purchase cycle; be there when people are ready to shop. Fortunately, you can be right beside them with a well-timed email marketing program. To make an even bigger impact this year, consider adding all the tinsel early into your plans with social media.
Here are five holiday email marketing tips to start you out on the right foot this season, in addition to several ideas on how to incorporate social media into your email marketing program.
1. Don’t get your tinsel in a tangle. Build an email marketing plan for the holidays. Look at the calendar from your customers’ perspective. Map out holiday promotions, topics and campaigns that will help you reach out to your customers at the right time with the right information. Plan around key holiday triggers or events such as Black Friday, Hanukkah and the last day for shipping.
You know your customers better than anyone else, so roughing out a flexible plan for the holiday season shouldn't take long. Investing time up front will dramatically improve the performance of your holiday email marketing campaigns. Your customers will also appreciate receiving relevant emails when they want them.
2. Spread the holiday cheer. If you don’t have one already, create a fan page for your business on Facebook. Repackage what’s already been sent out in your emails on this page. Share your Facebook link with your email subscribers and suggest they share it with their friends. Maybe even motivate them with a discount if they promote your updates on their pages. The result: you have a new audience to read your news and potentially add their names to your email contact list to receive additional information, promotions and incentives.
Related story: 6 Best Practices for Holiday Email Campaign Success