Holiday Marketing Prep—Are all Customers Created Equal?
Extending the Holiday Cheer
Unfortunately, while marketers often invest significant energy in the early part of the relationship to bring new customers in the door in November and December, they rarely leverage the full value of their potential purchase influence. Quicker than an automated thank-you email can be dispatched, marketers are already looking for the next new customer.
While purchase influence peaks during the holiday season, it is the same influencers who are active throughout the year. Don't let your holiday sales highs bottom out before the first sign of Spring. By combining Big Data techniques with factual evidence of social influence, marketers are able to map meaningful relationships between people in a database and unleash the power of the social graph of real-world relationships to influence purchase decisions and enhance brand loyalty.