Holiday E-commerce Season Sales Finally Match Last Year
Consumers have spent $15.63 billion online this holiday season through Dec. 7, the same level compared to the corresponding period last year. This is according to data released this week by online research firm comScore. For this report, comScore tracked holiday season retail e-commerce spending for the first 37 days of the 2008 holiday season.
From Cyber Monday (Dec. 1) to Dec. 7, sales totaled $4.45 billion, up 7 percent vs. a year ago. Cyber Monday pulled $846 million, and Dec. 2 followed with $823 million.
In another report where comScore tracked holiday spending for the first 35 days of the season, the fastest growing online retail categories during the Dec. 1 through Dec. 5 period were sporting goods and fitness (up 35 percent) and consumer electronics (up 24 percent), which saw sales surge as a result of price reductions on many items, including flat panel TVs.
Apparel and accessories, the second largest retail category in terms of dollar sales after computer hardware, also achieved a noteworthy gain, rising 16 percent. The softest retail categories included music, movies and videos (down 24 percent), and jewelry and watches (down 22 percent).
During the five-day period since Cyber Monday, Web traffic was up 2 percent compared to a year ago, according to comScore. eBay topped the list with 36 million unique visitors, while three of the top 10 retail sites saw gains vs. a year ago: Amazon (up 10 percent), Wal-Mart (up 7 percent) and Apple (up 29 percent).