Holiday-Focused Discover Mail Also Leverages Brands
Offering incentives for your customers to spend and earn rewards is standard practice for credit card providers. But as this direct mail piece proves, it doesn’t have to always look the same.
Mailer Name: Discover
Date Mailed: November 2013
A multi-panel 4-1/2”x6” self-mailer is aimed at Discover cardmembers. “Feel more JOY!” the teaser commands on the front panel, driving those customers to the company’s shopping website during the holiday season.
As the wafer-sealed panels unfold when the mailer is opened, a certain tone stands out right away. Whimsical holiday illustrations of sleds, reindeer, and presents are accompanied by rhyming verse on each panel. “Don’t waste time wandering the mall,” one reads. “shop online and get it all,” the next one finishes.
So, about that shopping ... two panels show the logos of a few dozen major brands, such as Macy’s, Old Navy, Petco, and Bliss. They are organized by how much extra cash back — from 5 percent to 20 percent — a customer earns for purchases of their products on Discover’s website.
An insert with four name tag stickers completes the package. Cardholders are told they can use them for gifts bought online, and there are reminders of the additional cash back amounts on both sides.
Leverage your company’s connection with brands during important shopping periods, but make shopping a little fun as well.