New Arrival: Hitwise Launches Paid and Organic Search Tools
Hitwise, an online competitive intelligence service and subsidiary of Experian, has added several new features to its Search Intelligence product, including Paid and Organic and Fast Moving Search Terms data.
Hitwise Search Intelligence provides search behavior analysis and is part of the Hitwise Competitive Intelligence service, which is based on how 10 million U.S. Internet users interact with more than a million Web sites on a daily basis.
Hitwise says the new features enable marketers to pinpoint opportunities to refine keyword portfolios and improve the effectiveness of search marketing campaigns.
The Paid and Organic reports, for example, allow marketers to analyze which paid terms and organic listings have been most successful in driving traffic to competitive Web sites or to an entire industry.
The Fast Moving Search Term reports identify the terms that have increased in popularity each week across all search engines. This data can identify emerging search behavior trends to better understand what is top of mind with consumers.