While hip-hop music has proven to transcend race and gender, the average fan, like many of the artists themselves, is decidedly young. They also crave the "latest" everything—from music to gear to high-tech electronics. "They want to look good," says Britt Bean, vice president of data management at American List Counsel, which manages the BMG Music member lists. "They're into anything popular, anything cool and whatever's the rage. This group is very 'in the know' … they're interested in anything trendy, and increasingly, anything high-tech."
Products that sell to this demographic include: