Do you dream of the day when your logo is as immediately recognizable as those golden arches, or hope that the name of your gizmo will be used as a generic term for all similar products? (like that soft drink or tissue?) It's possible, you know, if you pay attention to branding. It doesn't happen overnight, and it requires consistent effort — but it is definitely possible.
Developing brand recognition is, in ways, the most important part of assuring success in business. It matters very little whether you are selling ideas, services, tasty snack foods or shiny new automobiles. When the public recognizes your brand and instantly thinks of its unique attributes, your job of selling becomes easier.
Make no mistake — you must use all the marketing tools at your disposal to build a successful company. Consistent branding is the basis of a comprehensive marketing plan.
Let Your Brand Shine
Marketing gurus will tell you that your brand should reflect not only what you do, but underscore who you are and proclaim your message every day, in every possible way. How many times have you been told that a social media presence is essential to establishing your brand, and social media interaction is vital to building your brand?
There are, however, numerous other ways to boost brand recognition. You will want to look at your logo and your letterhead, your business cards and your packaging, your advertising and promotional activities, your website and printed materials. Of course, your specific efforts will necessarily vary, depending on what type of business you operate.
Special Events Marketing
One of the best ways to attract attention is to sponsor an event. Whether you hold a training session for your employees, participate in a trade show to showcase your products and your expertise, sponsor a charity event or plan a gala opening celebration for a new model or service, you must create a memorable first impression. Take the next step, though, to assure that participants and attendees have a lasting takeaway that will keep them talking about your brand long after the event is over.
Take advantage of signs, banners and logos, but also coordinate your company's visual vibe with the colors, style and ambience of the surroundings. Even if the event is held outside, you can create areas with visual boundaries to tell your story in a novel way and enhance brand recognition.
Learn from the Pros
Event coordinators can guide you. Let a pro help coordinate the theme, displays, banners, signage and all other aspects of the event. Displays, handouts, crowd control, entertainment and scheduling — all require management and coordination.
These unique and upscale methods will point you toward the path of better brand awareness. Create a unique experience for all who attend and you'll not only increase your business recognition, but you'll boost your bottom line as well. And that has always been the goal of successful marketing!