Five PR Challenges
Let me say at the outset that I have no idea who I will vote for in the general election. Being a committed Independent, I will not be voting in the Pennsylvania primary on April 22.
As of March 27, the candidacies of Hillary Clinton and Barack Obama are dead even in the opinion polls.
The candidates are beginning to hammer each other, freeing John McCain, the presumptive Republican nominee, to act, look and sound presidential on the national and international stage.
If strong action is not taken to break the logjam, this internecine scrap will go down to the convention in August with the Democrats very likely snatching defeat from the jaws of victory in a political PR catastrophe.
Other PR challenges of the day:
* China’s Tibet crackdown threatens the reputation of Olympic sponsors.
* New York State’s new governor, David Paterson, was facing a potential PR nightmare.
* Starbucks was caught stealing $100 million in tips from its employees.
Each of these has potentially serious PR consequences.
Are you and your company set up to turn a PR negative into a positive?
The candidate is leading in the delegate count (1,622.5 to 1,472.5, with 2,024 needed for the nomination). Further, he leads in the vote count by 717,276. Most observers and political experts believe Hillary Clinton cannot catch up.
On March 28, Slate.com gave Clinton a 12% chance of winning the nomination. The Gallup Poll of March 28 gave Obama a 50% - 42% lead over Clinton, indicating that the Jeremiah Wright controversy is behind him, for now.
“Somebody forgot to tell Hillary Clinton the Democratic presidential race is over,” wrote Reuters’ John Whitesides that same day, “and Barack Obama won.”
If I were Obama’s campaign manager, I would marginalize Hillary Clinton: pretend she does not exist and concentrate on John McCain, specifically his hawkishness and saying he would be all right having U.S. troops in Iraq for the next 100 years. Another problem McCain has is his line that “the issue of economics is not something I’ve understood as well as I should.”
- Angela Merkel
- Antonin Tony Rezko
- Barack Obama
- Chris Matthews
- David Paterson
- Denny Hatch
- Donald Tusk
- Eliot Spitzer
- Frank-Walter Steinmeier
- Howard Schultz
- James Carville likening New Mexico Gov. Bill Richardson
- Jeremiah Wright
- John McCain
- Nancy Pelosi
- New York s Sen. Clinton
- Nicholas Sarkozy
- Reuters John Whitesides
- Václav Klaus