AccuData to Provide AccuBase®,, Cost-Effective Database Marketing Solution for OSI Restaurant Partners, LLC
FORT MYERS, FL - June 2, 2009 - AccuData today announced it will provide OSI Restaurant Partners, LLC (OSI) with its scalable, cost-effective customer and prospect database marketing solution, AccuBase. The company will roll out the customized, desktop marketing solution among their flagship brands. The OSI AccuBase solution is an integrated platform that includes a powerful email marketing tool allowing each brand to develop and execute sophisticated email campaigns right from their desktops.
AccuBase will allow each of the individual brands to operate their CRM programs independently while offering OSI Restaurant Partners, LLC a comprehensive view of the programs across the brands. The database management program is currently being implemented in Outback Steakhouse and Bonefish Grill and could be rolled out in other brands.
"AccuBase was the right product choice for OSI Restaurant Partners, LLC because it is highly flexible, simple to use and will adapt to fit our organization's sophisticated needs," said Jody Bilney, Chief Brand Officer for OSI Restaurant Partners, LLC. " We were most impressed with the product's ability to offer us a heightened level of understanding of who our customers are, the way in which they prefer to communicate and how to keep them coming back - all at a very affordable price."
AccuBase provides marketers complete control over their database management and campaign performance right from their desktop. It provides a richer view of customer behavior by centralizing, standardizing and segmenting customer and prospect data -- and then allows users to quickly and easily execute integrated telemarketing, direct mail, email and point-of-sale campaigns. Unlike 'packaged' database marketing solutions, AccuBase also offers a variety of reporting and campaign management software options.
"Corporations of any size can find AccuBase a powerful tool because it scales to meet their most extensive reporting, analytics and campaign management requirements," said Joshua Goff, AccuData Executive Vice President of Business Development and Marketing. "We look forward to working with OSI Restaurant Partners, LLC and to helping them achieve their marketing objectives and maximize ROI."
About AccuData Integrated Marketing
A leader in database marketing services, AccuData Integrated Marketing (tm) uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI.