Fulfillment: Take the Greener Path
Typically, the front end of the direct marketing process garners the most attention from environmental rights and waste reduction groups, and with good reason. Americans receive roughly 4 million tons of direct mail per year, according to statistics on the Clean Air Council’s Web site. But the back end, or fulfillment side, of direct marketing also requires the manufacture of quite a few components essential for shipping product orders and lead fulfillment kits to customers and respondents: boxes, padded mailers, cushioning materials, etc. What’s more, these materials might not be as easily recycled by the recipient as unwanted direct mail.
For example, most of the more than 25 billion cartons manufactured in the United States are used only once, reports Geämi, a manufacturer of a proprietary process that uses environment-friendly materials to create cushioning material for securing products shipped in boxes. Fortunately, more than 76.6 percent of all corrugated fiberboard is recovered for recycling, according to the American Forest & Paper Association. And there are companies like Rock-Tenn, Conigliaro Industries and United Container Company that use recycled products to create new shipping supplies, helping to reduce the strain on natural resources.
Products from these earth-minded companies and others can be found in the following roundup of recycled, recyclable and biodegradable shipping supplies designed to make your fulfillment process more green.
Global Industrial: A multichannel seller of an extensive line of industrial supplies, business furniture, storage equipment and more, Global Industrial sells environment-friendly Self Seal Bubble Mailers in a variety of sizes. These mailers are made with recycled air cushioning, and feature brown paper construction.
To learn more, visit http://www.globalindustrial.com
PackagingPrice.com: The Kraft bubble mailers on this online merchant’s site come in a host of sizes, but all are constructed from 100 percent recycled paper, are lined with 3⁄16˝ bubble wrap and feature a self-seal strip.