Google’s parent company, Alphabet, is throwing its heavy weight around in the healthcare space. On Wednesday, healthcare marketers learned that Google’s Alphabet was gobbling up startups in the space.
“It has its sights set on poaching top talent from life sciences and healthcare,” writes Christina Farr of CNBC on Wednesday.
This worries healthcare and life sciences startups, because the leaders believe they’ll have trouble matching the hefty salaries Alphabet can pay, Farr says.
The move also continues the migration to the cloud, which Salesforce Health Cloud may have helped initiate in September 2015, which Neil Versel of GenomeWeb reported when he worked for MedCity News. This particular technology collected patient data that could help create patient personas for targeted marketing opportunities.
In the meantime, Alphabet is hiring computational biologists, robotics experts and top academic researchers. In its job listings this month, the company was also seeking “engineers, a chief health officer (a primary care physician) and a head of community health for an effort called ‘Care Labs,’ ” Farr writes. “Not much has been shared publicly about Care Labs, aside from a Medium post that spells out a big vision to imagine ‘how care delivery might look in the digital era.’ ”
The company’s already invested in a different area of healthcare marketing.
“Alphabet's Calico,” Farr says, “a drug development shop focused on longevity, and Verily, which was Google's life sciences arm, and have also hired heavily from life sciences and health care.”
As for Verily, the CNBC article says this Alphabet subsidiary “has already announced a string of partnerships with industry giants, including GlaxoSmithKline, Johnson & Johnson and Sanofi.”
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