E-commerce Link: Healthcare: Get on Board With Technology to Be Relevant
2. Undergo a True Digital Transformation
There’s a difference between investing in technology and undergoing a true “digital transformation.” The former relates to adopting social, mobile and cloud technologies, which healthcare has already done to a limited extent.
The latter takes it to a whole new level: It means integrating technology into management, infrastructure and organizational structures; using digital to improve the customer experience at every touchpoint; and changing business models to leverage technology to its fullest potential. It’s a holistic process that involves transformation from the ground up, and it’s what healthcare must strive to do.
Why does this distinction matter? Because this is where the world is headed. With Amazon conquering retail shops and Netflix killing cable TV, it’s only a matter of time before healthcare companies are facing a do-or-die situation.
3. Form Partnerships With Leading Tech Companies
Healthcare, like technology, is a deeply specialized industry. As a result, game-changing innovation is best accomplished when leaders from both industries come together and work across disciplines to initiate change.
As exciting as companies like ResearchKit, 23andMe, and Calico may seem, imagine what would happen if Apple and Google teamed up with healthcare leaders? Not only would this lead to a powerful exchange of knowledge and the creation of new and exciting companies, but it would help many healthcare companies address a long-standing shortcoming: How to function as a truly customer-centric organization that’s focused less on profits and more on people.
And that’s really what should matter. Because at the end of the day, it’s not the well-being of any healthcare company that’s at stake; it’s the well-being of people. So let the disruption begin.