Headline Bait to Grab Prospects Hook, Line and Sinker
Is it …
1) … short? Six to 10 words is ideal.
2) … punchy and powerful? Your words should be bold and vibrant.
3) … specific? Use numbers, names, places, etc.—no bland generalities.
4) … relying on too-big or hard-to-understand words? Keep it simple.
5) … a question? Never use one. You can’t control a prospect’s answer, and they may stop reading.
6) … big and bold? Do this whenever appropriate.
7) … compelling and captivating? Raise the stakes with your copy.
8) … capturing the entire essence of the main benefit? That also includes sub-benefits, as well, in 10 words or less.
9) … easy to digest? This makes for an instant connection with the prospect.
10) … funny? Avoid humor, it mostly doesn’t work.
11) … positive? Staying upbeat nearly always will outpull negative copy.
12) … promote product benefits? Answer the prospect’s question, “What’s in it for me?”
Stephen Kimball is the owner of Stephen Kimball DM Copywriting, based near Salt Lake City. He can be reached at firstname.lastname@example.org or at (801) 796-7234. Or visit him at www.skcopywriting.com