Hashtag, Then Trend
— George Karboulonis (@Geomk) July 22, 2015
Many marketers would like to know how to be the main brand behind a hashtag like that.
In a lengthy blog post on Tuesday, Sprout Social reveals how. “Fresh Take: Tips to Get Your Hashtag Trending” by Jason Keath says there are 10 tricks.
Plus, Twitter may be adding an additional way for trending hashtags to be found.
“Project Lightning: Twitter to Add Live Event Coverage,” published in USA Today on June 29, says there’s a new Twitter feature coming. (Here's BuzzFeed's take, too.)
“On the home screen for the social media mobile app,” writes Jamie Altman for USA Today, “there will be a new button that, when pressed, will show live tweets from real-time events.”
Here’s how Sprout Social says marketers can ensure their brands’ hashtags trend:
1. Use Existing Audiences. Sprout Social uses its own audiences at its conference and asks them to gather in small groups, determine who traveled the farthest or who’s been on Twitter the longest, then to tweet that information with the hashtag #socialfresh. It’s the reason the company says: “For years now, every Social Fresh Conference trends No. 1 in the U.S.”
These built-in audiences could also take the form of a happy hour, meetup, webinar or Twitter chat, according to the post.
For instance, the host of NBC’s “The Tonight Show Starring Jimmy Fallon” has a built-in TV audience, as well as 27.4 million Twitter followers. When he tweets calls to action such as the below, he gets results.
Hashtag game! Tweet out a funny or embarrassing injury that happened to you and tag with #MyDumbInjury. Could be on our show!
— jimmy fallon (@jimmyfallon) July 15, 2015
2. Use a Unique Hashtag. It doesn’t have to be branded, say the #socialfresh folks. Also, don’t overuse it, Sprout Social says, because Twitter is watching and wants unique topics.
Related story: Hashtags - a Road to Social Media Relevance