For Businesses Going Global, The Melissa Data Guide to International Address Formats is a "Must Own"
RANCHO SANTA MARGARITA, Calif. (June 23, 2008) - Melissa Data, (www.melissadata.com), a developer of high-performance mailing technology solutions, announced today that the company has published The Melissa Data Guide to International Address Formats - a single source of comprehensive information about international addressing for over 140 countries and territories, including examples of postal code and address formats. This new resource will help companies save money on international postage, decrease delivery times due to inaccurate address formats, and reduce undeliverable mail. The Melissa Data Guide to International Address Formats is a must for international businesses that want to develop web forms, build a global database, enhance CRM programs and improve their data quality. The Guide's compact size makes it a handy desktop reference and free updates are provided online so companies can keep pace with postal changes that affect the way international mail is delivered.
"We constantly hear from customers who are frustrated by the complexities of global address formats" explains Melissa Data VP of sales, Gary Van Roekel. Many Web forms are designed without taking international address standards in to consideration - resulting in lost revenues when orders are not accepted simply because they do not fit a U.S. address format. International addresses tend to contain more and longer address lines than addresses in the United States. And there's different nomenclature, for instance ZIP Code vs. Postal Code. We decided to put our 20-plus years of know-how into one comprehensive and affordable guide to help companies navigate the complexities of international mailings."
Melissa Data has been helping businesses go global for years with software solutions that capture, validate and cleanse addresses in North America and around the globe. Now Melissa Data offers a new tool that marketers and mailers can use to obtain postal discounts and ensure mail delivery from country to country. For information on how to purchase The Melissa Data Guide to International Address Format, please visit: http://www.melissadata.com/ias.