Halloween Hacks for All Marketers
Whether or not they market the top-selling Halloween items — costumes, candy, decorations or greeting cards — marketers can think outside of the box. Because, seriously, this is a holiday in which enough Americans dress their dogs up as cats that feline verisimilitudes are among the Top 10-selling costumes, according to an infographic from The Shelf.
Even non-seasonal marketers can benefit from Halloween, says TheShelf.com’s infographic post, “For Brands: Halloween by the Numbers [Infographic]: Cashing In On Sales Like a Pirate.” Witness the top Pinterest trend of 2015: “Hack the Hoodie.” Sweatshirt manufacturers probably loved this children’s costume trend.
“If you think Halloween is just reserved for brands that sell costumes and party décor,” seconds Monday’s blog post author Lauren Jung, “think again. Halloween is THE holiday to get creative and everyone is looking for innovative DIY ideas to make their Halloween a hit.”
Appeal to Women
About 86 percent of women use social media as a primary research tool before buying, according to The Shelf. Among all shoppers, 72 percent look information up on their smartphones before purchase.
This jibes with information from last year’s infographic from Blue Fountain Media: “Women are more likely than men to prefer email ads and promotions.”
Specifically related to Halloween, that’s 34 percent vs. 25 percent, according to last year’s Target Marketing article about the Blue Fountain research.
Do Research on Social Media
So it follows that marketers may want to research shopping trends on social media, as well as appear in the results once they decide what to do.
About 27 million “Pinterest users pinned Halloween content last year” that included 273 million ideas. Ahem. Hack the Hoodie.
The Shelf reports “40 percent of people said they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube.”
For ideas on how to use influencers, check out Target Marketing’s “
Marketers who are bereft of out-of-the-box ideas can create a contest in which customers create ideas and, if they win, their photos go on the website and in promotions elsewhere. This serves many purposes, not least of which is promoting a Halloween idea using the marketer’s product.
What do you think, marketers?
Please respond in the comments section below.