New Arrival: Gydget Unveils Gydget.com
Social marketing firm Gydget has debuted gydget.com, a Web site that allows brands to create fan widgets, known as gydgets, designed to keep fans updated about news, media and events. Gydgets are designed specifically for use on social networking sites and personal Web portals such as iGoogle.
Gydgets, built with Adobe Flash technology, are a specialized kind of widget - small, viral applications that easily plug in to Web pages. They can be created at gydget.com, and no coding or design expertise is necessary. Gydgets also can be customized with brand images, colors and links, and support tabs for events, video and RSS. Once built, the gydget can be placed on the organization's site for fans to see, grab and share. There is no fee to use gydget.com.
Future plans for gydget.com include tighter integration with the Facebook platform and support for Google's Gadget Ads program. Gydget also plans to expand its social network marketing services to include media buying, online guerilla marketing and other fan-based marketing. The company also is expecting to partner with existing marketing agencies.