Are Grown-ups Running Twitter?
Maybe I should try a little advertising test to these obvious candidates on Twitter.
I clicked on the orange button: "Try Twitter Ads"
Astonishingly, here’s what greeted me:
- Where is my personalized “thank-you-for-your-interest” message?
- Where are a name and phone number or email for more info?
- How do I advertise?
- Who are Twitter’s advertisers?
- What do Twitter ads look like?
- Can I see sample ads?
- If I advertise on Twitter, is it only to my followers? Or can I reach other Twitter users?
- How much does it cost to advertise?
- How do I pay?
- Can I see testimonials from satisfied advertisers?
- In terms of advertising, Twitter has been in deep doo-doo.
- The reason: Twitter hasn’t a clue how to sell!
- Every potential advertiser has a different need — and budget.
- In the hugely complex jumble of media choices — print, digital, broadcast, mail, off-the-page, billboards, skywriting, etc. —selling advertising is an individualized, consultative process.
- This one-to-one relationship cannot be automated.
- If I am spending my hard-earned money on advertising, I damn well want to know a real living breathing person — with a name, phone number and email—cares about me and my success.
- And I want that person to be compensated based on my success.
- Is anybody at Twitter aware this email was insulting and a huge waste of my time?
- Ultimately, I want to deal with grown-ups.
- Check out “Saving Twitter from Oblivion.” (NOTE: The reader responses are fascinating!)
- Check out “How to Collect 1¢ Over the Internet”
Denny Hatch is marketing consultant, copywriter and designer. The author of four novels and 7 business books, his newest is Write Everything Right!
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Denny can be reached at:
firstname.lastname@example.org • www.dennyhatch.com