6. Show Them You’re Doing It Right
A recent study estimated that 70 percent of a consumer’s first interaction with a particular product or service takes place through the Internet. While we all know there’s no second chance to make a first impression, it’s easy to overlook that introductory touchpoint’s value for organic list growth. Adopting consistent best practises with a clear call to action and value proposition for sign up at that very first interaction will go a long way to building the right relationships with engaged, high-value subscribers.
As North American vice president for Emailvision, Bertrand Van Overschelde is responsible for London-based on-demand email and social marketing software provider’s U.S. operations. Reach him at firstname.lastname@example.org.