- Be sure to leave enough time between emails for them to let your information soak in before the next one arrives.
- Be sure to allow them time to respond if your email requires a response.
- Keep up this pattern and loyal customers will come to expect this. Don't overdo it. Sending emails too frequently will drive people away.
Effective and inexpensive, email marketing is the easiest and fastest way to send information to current customers and develop new ones.