Melissa Data Announces Revolutionary Search Technology
RANCHO SANTA MARGARITA, Calif. (September 15, 2009) - Melissa Data, (www.melissadata.com), a provider of data quality and data enrichment solutions, in partnership with SpeedTrack Inc., announced the availability of SpeedTrack - a new technology offering a completely new experience in terms of storage, access, and analysis of data. Powered by the Guided Information Access PlatformTM (GIATM), users are guided to exactly what they are looking for simply by selecting from the unique words, characters, and values contained in the data. And SpeedTrack applications work with any type of stored data including relational databases, text, email, PDF, Microsoft Office documents, and legacy databases.
"SpeedTrack works differently than traditional relational databases that simply store and index data," said Jeff Pratt, SpeedTrack Inc.'s director of strategic development. "Rather than just storing data, SpeedTrack stores all the associations between the data and what it describes. By capturing the associations, SpeedTrack enables users to quickly find and retrieve answers contained in the data - turning data into actionable information."
From a single interface, users can perform standardized and ad-hoc queries, plus view, navigate and perform comparative analytics on the entire range of information contained in a database. Because SpeedTrack's technology works independent of how the data is stored or structured, it is an ideal solution to mine and manage legacy data - avoiding the costs and complexities associated with traditional data migration.
"One customer, a regional police agency in Ontario, Canada increased their use and cut the cost of managing legacy data by more than 50 percent using SpeedTrack," commented Pratt.
To learn more about this revolutionary technology, visit www.MelissaData.com/SpeedTrack.
ABOUT SPEEDTRACK, INC.
SpeedTrack is the leading developer of faceted information access technologies, connecting millions of people with information every day. Founded in 1999 by UCSD Professor Emeritus Jerzy Lewak and entrepreneur Miles Yano, SpeedTrack's Guided Information Access platform (GIA) improves information access for GPS navigation devices, Business Intelligence solutions, eDiscovery and Search applications.
ABOUT MELISSA DATA
Melissa Data is an active DMA member, as well as a member of the DMA's List & Database Council. The company was named #1 in Customer Satisfaction in a 2009 data quality survey report conducted by analyst house, The Information Difference. Since 1985, Melissa Data has helped companies like Mercury Insurance, Xerox, Disney, AAA, and Nestle improve customer communications by providing data quality solutions with an emphasis on U.S., Canadian, and international address and phone verification, and postal software. Melissa Data is a non-exclusive NCOALink Full Service Provider Licensee of the United States Postal Service®. For more information, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).