Of course, the way for the public to see envelopes in a green light, vs. a negative one, is to literally make more green ones and send them out.
EcoEnvelopes, for example, offers reusable envelopes made of mostly recycled paper in a variety of business-appropriate sizes, and it just announced the first two-way postage indicia approved by the U.S. Postal Service for direct mailers, which makes it even easier for mailers to simultaneously cut costs and go green by eliminating the need for separate postage when using reusable envelopes. Listen to what former USPS Senior Vice President for Mailing Services David Shoenfeld said about this innovation: "It's a powerful way to both leverage innovative design options for reusable envelopes and enhance the value of mail. This new option fits our mission to support convenient, more efficient, eco-friendly mailing products."
3. Show Environmental Effort With Envelopes
The green envelope marketplace has never been bigger, witnessed by the fact that the largest manufacturer of envelopes in the world, National Envelope, is a leader in this category. Rather than drag its feet on the green issue, National Envelope got ahead of the game and became the first envelope converter in the U.S. to be certified to produce envelopes, announcements and greeting cards that are accepted as meeting the standards of the two most prominent institutions that support sustainable forest management—the Sustainable Forestry Initiative and the Forest Stewardship Council.
Recently, it again set a benchmark in the envelope industry by publishing the first sustainability report for an individual envelope company. The report can help draw the attention and interest of both customers and prospects who are prioritizing the environment into their procurement policies.
"Environmental greens are just looking for effort. We did that, and it's become a good partnership," confirms Bob Muma, senior vice president of sales and marketing at National Envelope. What kind of effort exactly? Muma lists keeping a low carbon (the principal greenhouse gas) footprint; bumping up recycled content in envelopes from 50 percent to 80 percent; planting four to five trees for every tree harvested; making envelopes with wind power; carbon offsetting; using water-based adhesives and soy-based inks; choosing biodegradable window patch materials; and putting the Envelope Manufacturers Association Foundation's "please recycle" logo on outer envelopes.