Headsets.com Makes It Easy to Call
Customers can also use the 1-page form to order. It has a nearly half-page image of the headset and further instills confidence in the claims made about the product by including three testimonials, each with a full personal name, business name and location. Although a mailing address is listed for ordering, there is no reply envelope in the package; phone, Web and fax orders are clearly the preferred options.
Finally, there's the "Compatibility Guarantee." This buck slip-sized notice with a certificate-like fancy border is printed on card stock. This touch of prestige assures prospects that the headset they purchase will work with "98% of desktop telephones, including telephones from these leading manufacturers"; it then shows the logos of those 16 major companies.
By keeping the focus of the mailing simple and narrow — on how their product benefits customers — Headsets.com makes it an easy decision for customers to make that call to order.
Paul Bobnak is the director of research at Who's Mailing What!, which houses the most complete, searchable (and fully online) library of direct mail and mail in the world. To learn more about joining, go to www.whosmailingwhat.com. Reach him at email@example.com.