Grab Market Share With Smarter Acquisition Programs
2. Make It Personal
Your "best customers" may appear to behave similarly, but distinct segments may have completely different reasons behind their purchase behavior. You have the opportunity to craft personal messages that speak to your target customers' motivations, lifestyle, behaviors and channel preferences. By segmenting prospects with this insight, and delivering relevant and dynamic content to each group, you have a better chance of resonating with and acquiring more customers.
3. Integrate Cross-channel Digital Advertising
Thanks to a wealth of digital identity information, from cookies to email addresses, the ability to match consumer segments to real individuals in addressable digital advertising channels is not only possible but a necessity.
4. Measure Performance, Attribution and ROI
We all face increasing pressure to prove that every dollar spent is affecting clear, measurable results. In acquisition campaigns, it can be especially challenging to prove ROI. That's why closed loop reporting—attributing real transaction results to things like exposure channel, frequency or partner—is so important.
Consumers are primed and ready to become our next best customers. You have to be smarter about engaging them with acquisition programs that honor who they are with one-to-one communication delivered seamlessly, across every channel.