Goya Teases New Website With Email
Email can be a secret medium, which is why this message is so special.
Mailer Name: Goya Foods
Date Emailed: December 9, 2016
Goya is one of the largest Hispanic-owned food companies in the United States. It produces Spanish, Caribbean, Mexican, Cuban, and Central and South American cuisine. But despite its status, there is apparently always room for improvement.
This email’s subject line inspires curiosity: “An exclusive GOYA sneak peek just for you!” The HTML explains much more when the email is opened. A headline at top stands out in allcaps: “The new Goya.com is coming in 2017!” The image at top shows the new site loaded on both a laptop and phone.
The short paragraph urges one of the brand’s “most loyal GOYA fans” to check out the “sneak preview.” After all, they’ve been “hand selected.” A centered button takes the customer to begin the “new experience.”
Some customers may immediately jump at a chance to get a look at what’s changed on their favorite website. It’s thrilling to part of something “secret.” But others may need some more persuasion.
Each section includes a screenshot, making a visual impact, as well as providing some intrigue. A sentence describes how each upgrade benefits the user. And a call to action button lets the customer jumps right to the site.
Your most ardent and passionate fans can provide valuable and actionable feedback on how you present your customer experience.