Link related pages together. Ask, “Would someone looking at Page A also be interested in Page B?”
Try to maintain as much of a hierarchy as possible.
Match your consumer-facing links to your canonicals and what’s in your XML sitemap.
Illyes also provides advice and answers questions on Twitter, as so:
— Gary Illyes (@methode) November 4, 2015
@ethglove ah, no. That is true. Content hidden behind tabs and such has lower weight because people can't see it by default.
— Gary Illyes (@methode) November 5, 2015
— Sha Menz (@ShahMenz) October 23, 2015
Are marketers ready for this update?
Please respond in the comments section below.