Google's April 21 algorithm update that places mobile-friendly sites higher in search results has already created some surprising winners and losers. Reddit is No. 1 on the Searchmetrics "Preliminary Losers" list and TVTropes.org, a site many will have to look up to know it's a fiction writing wiki, is No. 1 among the winners.
However, seeing Google.es on the loser list, at No. 28, is unexpected. As is seeing Google.org and GoogleCode.com lower down on the same list of U.S. sites from the German-based search analytics company. No Google sites are listed among the winners on the post Searchmetrics uses to update the Internet on #Mobilegeddon on Saturday, April 25.
Running Google's own "Mobile-Friendly Test" on Monday, Target Marketing finds Google.es and Google.org test as mobile-friendly, with a few resources blocked by "robots.txt" that prevent search engines from easily reading the site. However, GoogleCode.com and its redirect, "code.google.com/hosting/," come up as "not mobile-friendly" and the listed reasons are: "text too small to read," "links too close together" and "mobile viewport not set." Perhaps this is because coders may not be performing involved coding from mobile devices?
On April 21, Searchmetrics said #Mobilegeddon may impact more sites than the Panda and Penguin updates and on April 25, the company explained that the mobile-friendly assessments are being performed URL by URL, rather than based on entire domains at once.
"Our first analysis of the winners and losers of the Google mobile update shows some massive changes in the mobile SEO visibility," writes Marcus Tober, the Searchmetrics founder. "And when these changes happen without affecting desktop visibility, they are very likely to be connected with the mobile update. Conclusion: Mobilegeddon is here—it may already have been rolled out some time earlier—and it may be not finished yet."
On Monday, Glenn Gabe of G-Squared Interactive writes an update to his #Mobilegeddon post saying boxofficemojo.com, which provides information about movies, ranks No. 8 on his desktop and No. 19, or Page 2, on his smartphone for the query "Kingsman." Searchmetrics also lists boxofficemojo.com among the losers.
Related story: A #Mobilegeddon Recovery Kit