Google+: Why it Makes Sense for E-Marketers
Live video chat
Many businesses are identifying “hangouts” as a viable resource for customer service. Users can video chat via Google+ to keep abreast of the lives of friends and family. Businesses are expected to adopt that model with their customers, using the feature for anything from user forums to one-on-one support to mass service requests. Video chat could also be used for web conferencing with key business partners or customers, given the recently added Google Docs and sketchpad features.
More SEO runway
Google+ is backed by the most powerful name in search engine optimization — Google. This means that any content on Google+ will likely receive preferential treatment within the Google engines, potentially providing an easier and more effective way to reach prospects without undergoing costly and resource-intensive SEO strategies. This is especially huge for smaller businesses which are traditionally buried in the engines by larger competitors.
A way to measure ROI
Most social media platforms have been dinged for their inability to provide businesses with concrete return on investment figures. That’s likely changing with Google+ and its integration with Google Analytics. The social network will offer customer insight into who, where and why consumers are reading your information. Talk about invaluable intelligence.
Putting all these potential benefits aside, there are several considerations on the other end of the spectrum, including whether usage will sustain its upward swing. Google+ possesses enough firepower to draw people away from Facebook and Twitter, but will it prove to be a channel through which consumers prefer to engage with businesses?
While debating and testing continues, businesses can use this time as an opportunity to lay the foundation on how they can use Google+ to their advantage. It’s the early adopters who will set the standard and break away from the competition.