Google ‘Mobile May’ Update Looms
In just three weeks and nearly to the day of the 1-year anniversary of “Mobilegeddon,” Google is guaranteeing it’s going to modify its search algorithm to be even more mobile-friendly. The search giant advises marketers and SEOs to have their sites ready for the “Mobile May” update.
“Beginning in May,” writes Klemen Kloboves, a software engineer, “we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”
This notice Kloboves gave marketers on March 16 in his post on the Google Webmaster Central Blog comes after Googler Andrey Lipattsev told top SEOs in March that Google was starting to different queries coming into the search engine. Searchers are using voice recognition on their mobile devices to ask questions in regular speech patterns, rather than using the stilted, robotic language common among consumers who are typing queries into the search engine while they’re on desktop computers. Because desktop queries are going away and more people are using their mobile devices for search, Google is more and more prioritizing the results those users find relevant, Lipattsev says.
Kloboves seems to emphasize that sentiment while talking about the “Mobile May” update.
“Getting good, relevant answers when you search shouldn’t depend on what device you’re using,” he writes. “You should get the best answer possible, whether you’re on a phone, desktop or tablet.”
At the same time, Kloboves says relevance is the most important factor.
“And remember, the intent of the search query is still a very strong signal,” he says. “So even if a page with high-quality content is not mobile-friendly, it could still rank well if it has great, relevant content.”
To get ready for the mobile update, Kloboves advises site owners check out:
1. The Mobile-Friendly Test. There, visitors plug a URL into an interactive box. “This test will analyze a URL and report if the page has a mobile-friendly design,” read the site’s instructions.
- If you used content management software like WordPress to build you website, Check out our guide to customize your website software.
- If you don't use such software, consider hiring a Web developer. We have a checklist of things to care about when doing so.
- If you're technical enough to do it [yourself,] check our “Mobile SEO Guide.”
What do you think, marketers? Are you ready?
Please respond in the comments section below.
Related story: Google Reminds Us (Again): Make the Web Mobile-Friendly