An Intercepted Letter to ... Google
Google, I sincerely want you to be successful in all you do — online and off. If you'd like more tips, feel free to check out my Message & Media column for Target Marketing magazine. I especially think this particular column will give you some valuable takeaways.
Your faithful and grateful fan,
P.S. I noticed you've started adding a P.S. to your letters. Good for you! The P.S. is a valuable hot spot — 30 percent of direct mail skimmers look at the P.S. first.
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Pat Friesen is a direct response writer/creative strategist who writes for direct mail, email, blogs, catalogs, the Web and other direct response media. She's also a sought-after copy coach, workshop presenter and columnist for Target Marketing magazine. Contact Pat at 913.341.1211 and firstname.lastname@example.org