‘Mobilepocalypse’: Google Algorithm Changes to Make Mobile Mandatory
For the past year or so, those in the know when it comes to search engine optimization and web development have been preaching the gospel of "mobile first." Or, if you're not of that flock, then at least that you should be aligning yourself with a mobile-friendly denomination. Well, if you haven't baptized your website in the healing waters of mobile optimization, then you'll be facing the wrath of Google on April 21, when a new algorithm update will put mobile accessibility in the spotlight.
"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal," says a post on Google's blog. "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices."
Usually, Google doesn't broadcast details on how upcoming updates will affect search results. However, with such a massive change coming, it benevolently informed everyone of what's to come.
Now that we're down to the last few weeks before Google drops the hammer, it's high time to check out its guides to making your site mobile friendly (if you haven't already done so).