Google Bans Flash Ads
Flash ads are taking a Google hit. Starting Tuesday, “Chrome will begin pausing many Flash ads by default to improve performance for users,” according to an AdWords post on the Google+ GoogleAds page.
The good news for marketers is, “Most Flash ads uploaded to AdWords are automatically converted to HTML5,” according to Thursday’s post.
Here’s what Google says marketers can do to ensure their ads show up on Chrome:
As for the details on Step 2, Google says marketers can create their own HTML5 ads or use these tools, per a June post:
- AdWords Ad Gallery: Create a Lightbox ad from existing HTML5 templates. Marketers can also get custom ad ideas based on their websites’ content and style.
- Google Web Designer: Download an HTML5 authoring tool to build ads for uploading to Google Display Network campaigns.
- DoubleClick Studio: Browse a variety of HTML5 templates and build ads using Google’s richmediagallery.com template database.
As Digiday reports on Friday, Chrome isn’t the first browser to sniff at Flash.
“There’s been a deafening chorus of calls from various Web companies to stomp out Flash,” reads Digiday. “Firefox said in July it will stop serving Flash ads and Amazon announced that also on Sept. 1, it will no longer allow Flash ads on Amazon.com or on the Amazon Advertising Platform. The reason for the flood of anti-Flash sentiment stems from the ‘software’s myriad insecurities due to old code that hackers can exploit across Adobe products,’ as Digiday previously reported.”
Target Marketing also reported on this sentiment. For instance in January 2011, email best practices eschewed Flash. Helping marketers get ready for the April mobile-friendly site boost on Google, Pure Oxygen Labs suggested landing pages not use Flash.
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