Are you one of those pesky Millennials who just can't stand advertising on the internet—sometimes so much so that you use an ad-blocking software to render it invisible? Me too. Or maybe you just hate how native advertising had brought down the quality of journalism to click-bait headlines and entire mediocre-at-best publications like Buzzfeed. Me too. Luckily, Google's got a plan to help internet users support content—and ditch the ads in the process.
On Thursday, Google announced Contributor: a platform that allows internet users to pay a small (scalable from $1—$3) monthly fee, in exchange for Google removing any Google-served ads on select sites. Currently, there are only 10 publications that can be effected by this early stage of Contributor, but if things go well—and this is Google, we're talking about here—then it's quite possible that the service could expand to include any site where Google's ads are served.
On the advertising side of things, the details coming from Google are less clear. It's assumed that (most of) the money generated by subscriptions would go in place of AdSense revenue, but the details are hazy. Even if advertisers aren't getting placed as much as they used to, until the program is in full swing it will be hard to measure the impact of this on online advertising as a whole. What kind of effect do you think Contributors will have? Share with us in the comments, below.