Is it Me You’re Looking For? Google to Add Buy Buttons to Mobile Search
"There' going to be a buy button soon. It's imminent," said Google Chief Business Officer Omid Kordestani, according to Business Insider. After much speculation, it's official: Google intends to set up shop on one of the largest and busiest corners in the entirety of internet realty — it's own search results.
While the exact details remain hazy, there's enough bits and pieces floating around to put together a good idea of how these buy buttons will work — and how they'll affect online retailers going forward from their implementation.
They buy buttons will reportedly appear only alongside sponsored links, placing them higher and in a more visible position than links from Amazon.com or other online retailers. After clicking a buy button, users will complete their transaction on a Google page. Fulfillment will still be handled by the seller, just as if the customer had bought on the retailer's actual site.
It certainly seems that this move — designed to remove some of the online "friction" on the purchase journey — is another building block in Google's master plan of building valuable mobile moments. What do you think? Let us know in the comments section below.