Give Web Site Visitors the Grand Tour
When designing a Web site, pretend you're giving a Web site visitor a tour of your office or plant to impress them — What do you think they'd want to see or know? In what order does it best make sense to present this information? How can you keep them interested and make it fun?
—From "5 Keys to Maximizing the Effectiveness of Your Company Web site,"
by Allan Gorman, market leadership advisor. Reach him via his site, www.brandspa.net.