Give Them a Reason to Return to Your Site
Web site "stickiness" is important, but giving people a reason to want to return is even more essential. See if you can create relevant, interesting and involving self-assessments, puzzles, surveys or tests that will make their experience educational and interactive -- and that relate to your products and/or services.
—Allan Gorman, market leadership advisor, founder of Brandspa,
author of "Briefs for Building Better Brands"
For more, visit www.brandspa.net.