Getting Targeted on Instagram
Competent brands recognize that social media is an invaluable channel for marketing that can help convey the brand’s image and directly increase conversions and sales. Most businesses now have active profiles on Facebook and Twitter, but an Instagram account is also a must. It’s actually now the second-most active of the big three, with over 300 million daily users.
In fact, according to research done by Websitebuilder.org, Instagram users engage more per post than any other social network. Furthermore, 50 percent of users follow at least one business. This business could be yours!
A range of paid advertising options are also available on Instagram for those that want to supplement or bypass organic posting. According to the company's pitch, 70 percent of performance campaigns have generated statistically significant lifts for advertisers for online conversion or mobile app installs.
Of course, whether you go organic, use paid advertising or both — just like any other marketing campaign — success on Instagram hinges on targeting the right audience and gaining their interest. Getting followers is one thing, but if they don’t care about your brand that coveted follower count is worthless. So, how do you get targeted?
Connect With Your Niche
A lot of businesses rely solely on their posts and leveraging their existing web presence to build followers on new platforms, but the key to social networking is in the name — networking.
If you want to find your audience on Instagram, you will need to connect with the competition and their followers, influencers and thought leaders, and other profiles related to your industry. This includes following them (in hope they will return the favor) but also commenting, liking and sharing their posts when it’s suitable and you have something of value to add.
On Instagram, using hashtags is one of the primary ways you can attract new targeted followers.
Megan Arevalo, community director, and writer for Websitebuilder.org, lives in Portland Oregon with her husband and two young children. When she isn't calling to the duties of motherhood, she creates and manages content for Websitebuilder.org. She is passionate about social media, website building, writing, photography and of course, her children and husband.