Getting Started With LinkedIn Ads
LinkedIn stands out from all the other social media networks primarily due to it being a professional social media platform. This means a number of things for businesses: some good, some bad. The bad part is that not every business can use LinkedIn effectively — if you sell baby food, it’s probably not your best shot.
The good part is that, on LinkedIn, you are competing with other businesses and not the biggest tyrant on social media — fun.
If you think about it, Facebook, twitter, Pinterest, Tumblr and many other social networks are all good in terms of different styles of connecting people together, but the fun factor is omnipresent, and it's very hard to get through, be it with your posts or your ads.
Speaking of ads.
For businesses, there is an opportunity to target a professional audience with LinkedIn ads. While targeted ads are very good stuff to play around with, there are a few things you need to consider before jumping in on the matter.
Should You Be on LinkedIn at All?
Like I said, LinkedIn is a unique social network, and not every business is suitable for it. People mainly gather there to improve their careers, find new job offers, connect with industry leaders, read relevant business news, etc.
In short, all of this means that B-to-B marketing is best suited for the platform. If you offer something that helps businesses improve their operations, helps people find better jobs, or hooks suitable candidates up with the right people, then you are reading the correct post.
Like any other ads, you should be creative and smart enough to offer a brilliant one that will catch attention. Aim for a short, compelling sentence that will tell users exactly how you can help them improve their businesses or careers.
Tuan Nguyen is an experienced advertising professional. He is the founder of 20 Dollar banners.com, an online banner design agency, and also runs Aplusmedia, a web development and marketing agency. Tuan has helped hundreds of businesses grow and increase their customer base with the help of banner advertising.