Saving Twitter from Oblivion
Twitter revenue for 3Q 2014 was $361 million. Add the $450 million penny revenue to the existing $361 million and you get a total of $811 million per quarter—or $3.2 billion a year.
"Wait, There's More!" —Ron Popeil
Twitter has 284 million active users. They have computers, cellphones and tablets. Plus (presumably) disposable income and a love of toys, travel, stuff to wear, etc.
A seasoned direct marketer should be able to figure out a series of yummy offers that would pry a buck a month out of this gorgeous 284 million upmarket database. A buck a month would mean another $3.4 billion a year, for a total of $6.6 billion a year.
Charge 3¢ a tweet and you're looking at a Wall Street-inspired national holiday.
How well I remember Henry Kissinger's homily at Nelson Rockefeller's funeral in 1979, which I watched on TV. Kissinger's family emigrated to the U.S. in 1938—76 years ago. He still has a nearly indecipherable German accent. Why? Probably because he discovered talking funny forces people to listen to him more intently. At Rockefeller's rite Kissinger started one sentence with, "Duh qvintessential qvestion is ..."
Duh qvintessential qvestion here is: Vill Tvitter members spring for a penny a Tveet?
Or will they quit in a huff?
I can sure as hell can afford a penny a tweet. Cost is not an issue.
And I certainly don't want to kiss off my 746 Twitter friends and go through the horrors of 1) trying to reassemble them, and 2) figuring out a way to reach them with another system as user friendly as Twitter.
Twitter's announcement of the new fee structure should be something like this:
Dear Denny Hatch,
Twitter was launched as a free experiment in 2006. It cost a ton of money to set up and took off like an Atlas rocket.