Saving Twitter from Oblivion
I don't do LinkedIn or Facebook. Don't have the time. Don't like 'em. Don't trust 'em. Don't understand 'em.
Tweeting, however, I do.
I did not want to tweet, but Peggy (who is the president of this publication) told me to tweet.
"Tweet a message that relates to your blog," she said, "and give the link. This brings new readers to the Target Marketing website. Plus you'll get some retweets. That's viral and a good thing."
So I started Tweeting. My promise:
You are invited to follow me on Twitter.
I promise no waste of your time.
Astonishingly, as of this writing I have 746 followers. Peanuts compared to singer Katy Perry who has 60 million followers. But I like having 746 friends.
Shares of Twitter are off 20 percent. Investors are looking for profits through advertising.
Investors don't matter.
Twitter is emphatically NOT an advertising medium. Its business is instant communications sent and received by busy people. My tweets are quick, down-'n'-dirty messages to engaged followers whom I know are tuned in. When creating a tweet, I am not interested in an ad. The same thing is true when reading tweets.
Stick ads in the middle of these conversations and the entire purpose—the Unique Selling Proposition (USP)—is trashed. Quite simply, ads muck up the business model.
How to Make Twitter Profitable
In my opinion, here is how Twitter could start to turn a profit:
- Turn Twitter into a membership organization.
- Dues: 5¢ a year.
- Fees: 1¢ per Tweet sent.
- Fee to receive a tweet: Zip. Nada. Free! No matter how many followers a member has, all can be contacted for a penny a tweet.
Twitter handles 500 million tweets per day. A penny a tweet would be $5 million a day. $150 million a month. $450 million a quarter.