Get Paid: Multiple Channels Add Power to International Campaign
Preferred Payment Methods
While check and credit card are important mail-order payment options in most countries, in every country the cultural attitude toward payment method often is different.
According to a 2000 Nua Internet survey of 460,000 Belgians on the Internet, 75 percent would not give their credit card number for online purchases. There are many would-be shoppers in the world who don’t want to purchase with credit, or who don’t feel safe giving their credit card details online to a merchant they have not met. You can expect these people to come shopping once other options, such as Internet bank transfer and direct debit, are widely available.
Companies selling to countries such as Germany, Austria, the Netherlands, Norway, Belgium and Japan need to be aware of important payment methods such as bank/giro transfer and direct debit. A bank/giro transfer is a form of payment in which the customer instructs his or her bank or post office to directly transfer a specified sum to the beneficiary’s or company’s bank or post-office account. The customer does not send payment directly to the company. This method is particularly relevant for payment on invoice, such as subscription renewals and catalog orders. If you are comfortable with invoicing for goods, the bank transfer payment option will be your most important payment option across several European markets.
The bank transfer payment method is an attractive alternative to credit card payment for Internet transactions in Germany, Holland, Belgium and most Scandinavian countries. This is not a real-time payment method, and can’t even be said to be online, because customers have to leave your site to access their Internet banking facility. It has the advantage of being less easily repudiated than credit card payments, however, and is relevant to a significant portion of the marketplace that do not carry credit cards.