Germany Your Next Market
In contrast to the United States, e-mail marketing is still in its infancy.
Germany often is negatively associated with data protection, but the best advice is not to believe everything you hear! The German direct marketing industry flourishes within the law. Your local specialist will help you navigate the legal dos and don'ts of direct marketing in Germany.
There are a number of key factors to consider before embarking on a German campaign, but all these can be mastered successfully with the right partner. Numerous foreign mailers have taken this step. So what's stopping you from doing the same?
Helen Deacon is director, International, for German-based Arnold, Demmerer & Partner, where she heads its International Team that supports numerous U.S. mailers with new customer acquisition activities in Germany. She can be reached at email@example.com.