GDPR Lawsuits Target Facebook, Google, Apple, Amazon, LinkedIn
GDPR lawsuits are already surfacing, just days after the sweeping privacy rules took effect to protect EU citizens.
Marketers not in compliance with General Data Protection Regulation when the law took effect on Friday face the potential of massive fines.
ZDNet reported yesterday that French digital rights group La Quadrature du Net filed complaints against all of the companies. Google, Facebook, Apple, Amazon and LinkedIn are all violating the privacy law, allege the complaints.
Google and Facebook have already responded to the NOYB complaints by insisting that they have made a lot of effort to comply with the GDPR.
A LinkedIn spokesperson told ZDNet that it always aims to give its members control over the data it collects and how it is used and shared.
"We have approached GDPR as an opportunity to reinforce our commitment to data privacy for all members globally," the spokesperson said.
La Quad is also planning to lodge complaints with GDPR authorities about Android, WhatsApp, Instagram, Skype and Outlook, says ZDNet.
Rob Stott writes in Dealerscope yesterday of different filings against Facebook and Google:
Filed by Austrian privacy activist and longtime critic of those companies’ data collection practices Max Schrems, the lawsuits seek roughly $4.5 billion in damages from Facebook and $4.3 billion from Google. Schrems, in an interview with the Financial Times, says that the new policies and products that both companies rolled out didn’t go far enough and still leave them in violation of GDPR. In particular, he points to the way they obtain consent for their privacy policies by asking users to check a box in order to access their services. That’s a very normal and popular way for companies to get users to opt into a service, but Schrems’ complaints argue that it forces the user into an all-or-nothing situation, which is a violation of GDPR’s policies around “particularized consent.”
What do you think, marketers?
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