Online Marketing: Loyalty Games?
As these examples from USA Network, Chiquita Brands and Kraft Canada—and scores of others—show, today's customers want meaningful brand interactions that lead to personalized incentives based on what they value. Once you incorporate gamification, you'll find you can actually influence online conversations, reward high-value interactions and ultimately, drive sales and more revenue for your business.
Rajat Paharia is founder and chief product officer at Redwood City, Calif.-based gamification platform provider Bunchball. Reach him at firstname.lastname@example.org. Download the first chapter of "Loyalty 3.0" for free at Loyalty30.com.