Fulfillment Special Report: iRobot Simplifies Web Fulfillment
The consolidated operations also accommodate quick program changes. For example, iRobot can tweak Web promotions and accompanying source codes every hour if it wants without fear that order tracking and fulfillment will be compromised.
Although iRobot does not have a benchmark against which to measure its cost savings by using a single-source provider, it considers the move successful based on a 30-day turnaround time that enabled it to be “in the market for the Q4 rush … fulfilling tens of thousands of orders in less than four months,” says Prenata.
He adds that the company’s decrease in calls per order indicates strong customer satisfaction and has resulted in increased revenue. And the soft costs alone would have eaten into iRobot’s holiday revenue considerably.
Chris Nikoloff, vice president of sales and marketing, The Jay Group, also notes that because the order processing system can pull orders continuously, the fulfillment firm was able to cut iRobot’s product delivery time by 30 percent to 50 percent.