From eM+C: The First eM+C/Bernhart Associates Employment Survey
2. The evolution of next generation marketing strategies may have surpassed in-house capabilities to fully execute those strategies, hence the need for more developers.
3. Simply a matter of supply and demand. Employers are putting Web developers at the top of their wish lists, making sure to scoop up best of breed when these employees become available.
As a result, online marketers will need to be especially competitive when it comes to compensating these types of employees. "Things like sign-on bonuses, flexible work arrangements and other perks can make the difference in attracting Web developers when you're at the top of your salary band," Bernhart says.
Some percentages didn't add up to 100 due to rounding. The next eM+C/Bernhart Associates Employment Survey will examine salaries in more detail; look for it in the March/April issue of eM+C.