FreshAddress Launches Email Scoring and Segmentation Service
Company: FreshAddress, an email database services provider
Product/Service: eSpend Score, an email scoring and segmentation service
What it Does: eSpend Score is a number from zero to 100 assigned to a customer at a particular email address. It allows marketers to target top spenders at their active email addresses while nurturing less attentive and/or lower spending customers with special offers. The eSpend Score combines predictive customer purchase attributes with predictive engagement metrics tied to specific email addresses.