How to Market Effectively on Pinterest
Pinterest is a hot topic of conversation these days. In April, it became the third most popular social network, trailing only Facebook and Twitter. But what is it, and do we have room for another social network in our lives?
Pinterest is picking up speed like a locomotive. Most insiders have already signed up, probably because they're afraid to miss the next big thing. Those who haven't are probably afraid to ask the "what is Pinterest?" question aloud.
Pinterest is ultimately a virtual pin board where consumers can grab images from their web surfing activity and "pin" them to categorical boards that allow them to share and revisit the information as necessary. It's a channel that's visual in nature; draws a largely female audience; resonates topically with the home, fashion and food (amongst others); and is leveraged heavily for planning.
Facebook's Response to Pinterest: Mistakes That Facebook Has Made
A TechCrunch article looks at how a new Facebook app called Pinvolve allows users and brands to add a Pinterest-style page to their Facebook presence. The app essentially pulls in all photo posts, along with any comments or likes. The crazy thing is that the company that designed it, Bazaart, has been able to increase repins on its Facebook page by 150 percent — and so have many of the 1,000 users who have downloaded it.
Typically, when Facebook sees a new social platform as a viable threat to the amount of time people spend on its platform, it does one of two things: buys the startup or quickly recreates the experience within Facebook before the challenger grows too big. By supporting the Pinvolve app, it's clear that Facebook recognizes the threat Pinterest poses for stealing audience time away from its site, which it will if its users can't get the same experience within Facebook. Interestingly, Google+ also seems to recognize this shortcoming in Facebook's default experience, as it's been positioning itself as a social platform for sharing images.
Related story: How to Thrive in Social Media Marketing