Live From DMA2010: French Delegation Makes Its Move Into DMA Annual
Wrapped around the Eiffel Tower, the French flag waves atop—for those who don't already know the country housing the landmark—the stylized word "France." It identifies the French delegation at DMA2010 in San Francisco and it's their first time exhibiting.
At her booth in the International Pavilion, Caroline Quinn—distribution director in the consumer goods and distribution department of the French Embassy Trade Office in New York, also known as UBIFrance USA—answers questions about why she and six exhibitors are there.
"We thought it would promote the French companies better if we had a French pavilion," she says.
She says the French delegation may have been most visible on Tuesday, despite the fact that the delegation—consisting of 46 French companies interested in doing business with American companies or selling products and services to Americans—hosted a party on Monday night at the Armani Café. That's because, first, Sephora Worldwide's Global Chairman and CEO Jacques Levy keynoted that morning with "Success Has Many Fragrances: An In-Depth Look at Global E-Commerce Titan Sephora." Then the 65-person delegation descended on the pavilion for a wine tasting before heading off to Silicon with Cecile Delettre learn more about partnering with US businesses. Delettre, Quinn's boss, is managing director of consumer goods and distribution, fashion, housing, health and science for UBIFrance USA.
A few exhibitors remained at their booths that afternoon, including Quinn. She says the exhibitors found a fair amount of US companies were interested in working with the French businesses and the French companies collected some sales leads during the conference.
Additionally, Quinn received some inquiries as to why UBIFrance was at DMA2010 and what, exactly, the trade office did. In answer, Quinn often pointed to the sign on her left with information about the iTunes connection to the iPad App, France@DMA.