Free Webinar: Use Marketing to Turn Website Browsers Into Buyers
Let’s face it. In a world dominated by e-commerce such as like Amazon, it’s getting harder and harder for retailers to get the casual online shopper to actually complete a purchase — despite the fact that consumers are visiting e-commerce sites in record numbers.
Whether it’s just that they’re looking for better pricing, faster or less expensive shipping options, they’re browsing for fun, doing product research, or for myriad other reasons, consumers are more frequently leaving websites without opening their digital wallets.
So what are retailers to do?
On Tuesday, May 10th at 2 p.m., our sister publication Total Retail, hopes to help you answer that question in their free online webinar titled “Turn Browse Abandoners to Buyers: Using Marketing to Convert Wandering Shoppers.”
Total Retail will bring together a couple of powerhouse names in the e-commerce space who will offer businesses advice on how they can change this frustrating consumer behavior. Jeff Neville, VP at Boston Retail Partners, and Chris Geiss, Director of Commerce Apps at Bronto Software, will join Total Retail Executive Editor Joe Keenan during the free one-hour webinar.
The short answer? Technology. More specifically, marketing automation could be the key to converting these online window shoppers into serious buyers. Neville and Geiss will explain how retailers can use data and marketing automation in tandem to target browse abandoners with personalized messaging — things like relevant offers and product recommendations—to save sales from what would otherwise be lost traffic.
If you’re a retailer who’s interested in learning how your brand can use marketing automation to increase sales, drive customer loyalty, and grow profits, you won’t want to miss this free webinar.
Sponsored by: Bronto Software